An Australian
company having a unique technology wanted to introduce their products into
the Indian market. This was a new product in the Indian market scenario.
Cherry International was contracted
to provide these services and the products were launched after importing
typical items for a trade exhibition. The launch was designed to
provide extensive press coverage both in the print and visual media. It
also included organising a Road Show across India for those in the industry.The
entire show went off with great aplomb and was judged a complete success
by the Managing Director of the Australian Company. (It required CI giving
television news information in Hindi language!)
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The product was suitably classified for import purposes and imported for Seed marketing. Over the course of time, suitable distributors were found and shortly 7 distributors were appointed. The market was trained in the usage of the product and today these products are being regularly imported and distributed throughout the country. In addition to all this, suitable advertising and direct marketing plans were worked out and they have been well received in the market.
Another Australian Company has a Leisure product that they want to introduce into the Indian market. A major Advertising and Direct mail campaign was launched and CI organised a Trade show after registering participants who paid to hear about this new business opportunity that was being presented to the Indian market. The Australian High Commissioner in India inaugurated this grand
show. The company today is at an advanced stage of negotiations
with various potential partners in India. |
Today the company is
planning to purchase land to set up a factory and handle total operations
on their own. CI continues to offer valuable assistance and work
with the client.