Cherry International (CI) is led by Rajan Cherian, a mechanical engineer from BITS Pilani, with over 20 years of marketing experience in dealing with Government and Private Sector in India. He gained 11 years experience in a Multinational Company in India, deploying marketing strategies with various mining, material handling and chemical industries. Later he started his own marketing company in India before migrating to Australia in 1992.
He speaks/understands 6 Indian languages (which helps in unravelling both the social norms and what is really being said in discussions!).
He has extensively travelled to all parts
of India, from Mumbai (the financial centre) in the West, to Calcutta
(the no-hurry centre) in the East, to Delhi (the fast buck centre) in
the North, to Chennai (the slow-waking centre) in the South.
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Cherry International has an extensive network
A key to success in India is finding the
right partner to import and distribute your product/service or locally
manufacture your products there. CI helps to transfer the technology
for the product or service. The thing that sets Rajan Cherian apart
from most other export consultants is that he will travel to India
and work on your behalf - just as if he were your employee! Whether
it is to check out the background to a Tender application, or dig
out information about companies- he'll work with you to achieve
success. He will assist you and your staff to ensure a positive
interaction with your representatives and customers in India. And
depending on the level of involvement required, CI would continue
to provide support services or hand over the project for the client
to execute it - all in complete confidentiality.
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of contacts in India with business associates operating in most
of the major Indian cities -Madras, New Delhi, Bangalore, Bombay
and Calcutta. Yes, CI knows how to make India work for you - as
it has for others. Associate organisations include Dialog Group
of Companies, Chennai (with around 40 professionals) and Feedback
Marketing, Bangalore (with around 30 professionals). Both the Principals
of these organisations, Bert Cherian of Dialog and V Ravichander
of Feedback, have Masters degrees in Management and provide the
on-ground resources in India.